First, a confession: I LOVE design. I am a fairly visual thinker, hence working with designers is a thrill. Aside from direct marketing pieces, I've worked on point of sale displays, annual reports, websites, trade exhibitions, and tourist guides, to name a few.
W3LL People Website
This brick and mortar shop has become a thriving internet business. I've been involved with copywriting (product naming, web copy, product packaging copy) and strategy since its humble beginnings.
http://www.w3llpeople.com/
Qantas-British Airways Contest DM
To cut through the clutter inundating travel agents, we created an eye-catching direct mailer to make sure agents remembered a new flight offering.
VISA Mailer
I handled copywriting for VISA Credit Cards dining, shopping, and traveling promotions. This entailed a lot of research in order to develop materials for VISA's local and international merchant partners as well as for cardholders.
Singapore Telecom Information Folder
Singapore Telecom had cutting-edge telecommunication products to offer industrial customers. I was charged with poring through quite a lot of technical manuals to arrive at clear, concise copy for the end users.
W3LL People Website
This brick and mortar shop has become a thriving internet business. I've been involved with copywriting (product naming, web copy, product packaging copy) and strategy since its humble beginnings.
http://www.w3llpeople.com/
Qantas-British Airways Contest DM
To cut through the clutter inundating travel agents, we created an eye-catching direct mailer to make sure agents remembered a new flight offering.
Hewlett Packard Mailer
To convince small businesses it's time to upgrade their printer, this direct mail piece graphically represents the relative difference between existing printers and the new Hewlett Packard.
VISA Mailer
I handled copywriting for VISA Credit Cards dining, shopping, and traveling promotions. This entailed a lot of research in order to develop materials for VISA's local and international merchant partners as well as for cardholders.
Lexus Invitation Card
In Singapore, where this invitation was sent, Mercedes was the markt leader. Lexus owners were a small group who prided themselves on making the more intelligent choice in cars by identifying the superior engineering and styling that only a trained eye would appreciate. The copy in this invitation reinforced this belief.
Singapore Telecom Information Folder
Singapore Telecom had cutting-edge telecommunication products to offer industrial customers. I was charged with poring through quite a lot of technical manuals to arrive at clear, concise copy for the end users.
Ziploc Recylable Storage Bags
While Ziploc dominated the market in freezer bags for years, their market share has come under attack with so many less expensive plastic zip-top bags. Consumers question the value of paying more for such simple technology. This Social Media concept seeks to use the Bystander Effect-- if we create the impression on Pinterest that everyone's preferring to use Ziploc, people are more likely to choose Ziploc themselves.
