These are a few of my TV ads.
The Lee Hwa spot was a 60 second spot which was also aired as 4 distinct 15 second segments. The campaign broke new ground in its appeal to single women to purchase jewelry for themselves, rather than waiting to be given jewels by a man or in-laws.
The second batch of ads is an anti-heroin campaign. After much research, my partner and I side-stepped the typical scare tactics employed in this genre. We determined it was more useful to let parents know what kids who get into drugs are most often seeking--a feeling of security, acceptance, and love.
The Lee Hwa spot was a 60 second spot which was also aired as 4 distinct 15 second segments. The campaign broke new ground in its appeal to single women to purchase jewelry for themselves, rather than waiting to be given jewels by a man or in-laws.
The second batch of ads is an anti-heroin campaign. After much research, my partner and I side-stepped the typical scare tactics employed in this genre. We determined it was more useful to let parents know what kids who get into drugs are most often seeking--a feeling of security, acceptance, and love.
M& C Saatchi client Qantas-British Airways sprang a surprise on the competition with a 2 for 1 fare promo. The following two radio spots were written, vetted, produced and aired within one week. Fun!
