I worked as a copywriter for Advertising/Design agencies in the US and Asia for more than 10 years. Call me crazy. Then I had two boys (make that crazier), which inspired me to learn to meditate daily. Through the work of parenting and meditating, I began to be curious about what motivates people. So I went back to university and got a postgraduate degree in Psychology.
Now I'm a copywriter with a wide range of professional, academic, and life experience to bring to the conversation. I’m equipped to delve into a brand’s personality, explore issues, clarify thoughts, and of course, listen.
So, tell me about your advertising or design project. I'm here to help.
So, tell me about your advertising or design project. I'm here to help.
Agencies:
Young & Rubicam NY
Saatchi & Saatchi Singapore
M&C Saatchi Singapore
Ogilvy & Mather NY
Bates NY
Gotham NY
TKO Austin, Texas
Clients:
Procter & Gamble
AT&T USA
Colgate Toothpaste
Sears Department Store
Dove Soap
American Express
VISA Credit Card
Hewlett Packard
Lexus (Singapore)
Lexus (Singapore)
Singapore Tourism Board
Raffles Hotel Arcade
Singapore Telecom
Burger King
Burger King
Performance Motors (BMW) Singapore
Metro Department Store
Lee Hwa Jewellery
Qantas-British Airways
Deutsche Bank
AOL
Do my kids count? They've employed me for the last 10 years.
Education
BS in Communications, The University of Texas at Austin. 1992
Postgraduate Diploma in Psychology, Hong Kong University. 2010
Education
BS in Communications, The University of Texas at Austin. 1992
Postgraduate Diploma in Psychology, Hong Kong University. 2010
To view my work, click on the tabs at the top of this page. You'll see some of my Print, Broadcast, Direct Marketing, Internet and Magazine work.
