Let me tell you about myself...

I worked as a copywriter for Advertising/Design agencies in the US and Asia for more than 10 years. Call me crazy. Then I had two boys (make that crazier), which inspired me to learn to meditate daily.  Through the work of parenting and meditating, I began to be curious about what motivates people. So I went back to university and got a postgraduate degree in Psychology. 

Now I'm a copywriter with a wide range of professional, academic, and life experience to bring to the conversation. I’m equipped to delve into a brand’s personality, explore issues, clarify thoughts, and of course, listen.

So, tell me about your advertising or design project. I'm here to help.

Agencies:

Young & Rubicam NY

Saatchi & Saatchi Singapore

M&C Saatchi Singapore

Ogilvy & Mather NY

Bates NY

Gotham NY

TKO Austin, Texas

Clients:

Procter & Gamble

AT&T USA

Colgate Toothpaste

Sears Department Store

Dove Soap

American Express 

VISA Credit Card 

Hewlett Packard
Lexus (Singapore)

Singapore Tourism Board

Raffles Hotel Arcade

Singapore Telecom
Burger King

Performance Motors (BMW) Singapore

Metro Department Store

Lee Hwa Jewellery

Qantas-British Airways

Deutsche Bank

AOL

Do my kids count? They've employed me for the last 10 years.

Education
BS in Communications, The University of Texas at Austin. 1992
Postgraduate Diploma in Psychology, Hong Kong University. 2010

To view my work, click on the tabs at the top of this page. You'll see some of my Print, Broadcast, Direct Marketing, Internet and Magazine work.